Who would be the Audience for your Media Product?

Who's My Audience?

I've been using Survey Monkey to identify my audience before even ideating the products, because 

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After administering the survey, the next step in survey research process is to analyze the responses of the participants. Handling survey data includes conducting a precise survey data analysis which lets you interpret the results accurately.

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      FAVOURITE 

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The internet has had an enormous impact on the way in which audiences consume music. With global access to any artist from all over the world and of all different genres has created a proliferation in the amount of styles of music we now consume.              

       

                                           

Artists and bands create websites where they can market their music, merchandise, and give tour dates to the masses. The ability to get "online" has helped out smaller bands and artists when looking to be discovered by talents scouts, labels and even just establish a fan base. By having websites and social networking pages set up they are able to share their talent with people and get them to spread the world, which if done correctly can spread like a fire.

Piracy

Whilst many people do download music from legal sources and pay for what they are listening to, some don't.
The plus sides the internet has provided for the music industry have been phenomenal however there is also the major downside of illegal sharing of music.

I picked out a quote from Ed Sheeran, which I thinks puts in black and white just how extreme illegal music downloading has become.
When asked about piracy, Sheeran said: "I've sold 1.2 million albums, and the stat is there's 8 million downoloads of that as well illegally."

For smaller artists breaking onto the scene can be problematic as the potential profit of the total downloads they could make is not being generated.

Download and share files I think they forget that the sale of albums is in effect a musician career and they are actually stealing from them.

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