Friday 22 April 2016

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Cover 




My product


In my Colour Scheme, I respected the conventions, using as main theme this bright pink, accosting it to black so that the result wouldn't be nauseous. 



My product



I used bright shapes and boxes around section of text as is conventionally done, making it interesting.
The fonts, emphasized by the colours (which respect the colour scheme), are really feminine. 




My Product





I used both a Fashion section and I´m giving as a gift a make up set.





My Product

My magazine is called POPpular.


My Product


My Masthead uses a clear, bold font. The letters are in capital form, so that they can stand out. To attract teenagers I used stars and I kept doing it through all the magazine, which made it a housestyle feautre of my magazine.




Summary of Conventions / Cover

I´ll tick () the ones that are featured in my magazine, and put a cross (X) next to the ones that aren't.



Masthead -- The title of the magazine, on the top of the page; usually the most eye-catching convention in the magazine. It has to be distinct.

Headline -- main statement, usually in the largest and boldest font, describing the main story. (A banner head story spans the full width of the page

Strapline -- Seen as an introductory headline below the masthead, describing the magazine

Top and Bottom Strips -- Strips below and above the magazine that give further information to what may be included in the magazine.

✔ In House -- "Trademarks" of the magazine. e.g. Colour scheme - House colours

Slug -- "In-house" logo for this particular section. e.g. reviews have a different slug from interviews

Pull Quotes -- Enlarged quotes

Sidebar -- An additional box next to the main feature of the magazine

 X Secondary leads -- A sneak preview of an inside article or story; usually a picture


Tag -- Categorizing the reader's interest in a story by using a word or phrase to engage them


 Box-out -- A colored (or black with white text, if the rest of it stands out)



X By-line -- Name of the reporter



Caption -- Text underneath a image, explaining it



X  Credits -- In the form a beeline the author is usually credited; some magazines may have the name of the photographer below it, especially if it is a famous and known one.



 Crosshead -- A subheading that shows in the body of the text and is centered above the column of text. If it is to one side, then is called Side-head. e.g. Sensational, Exclusive

✔ Exclusive -- This means that newspaper and no one else solely cover the story. The paper will pay their interviewees, buying the story so it cannot be used by another paper.


Kicker -- A story designed to stand out from the rest of the  page by the use of a different font (typeface) and layout

Barcode, Issue Number, Date and Price -- Fundamental for the selling process 


 ✔ Website -- Usually below the masthead


✔  Lure -- Could be used as a marketing device , it's usually a word or a phrase that makes the reader want to read the article




Typography:



Serif -- Fonts with fancy feet

✔ Sans Serif -- Fonts without fancy feet

✔ Drop-cap -- The first letter of the article tends to be in a larger/different/elaborate form

✔ End Marker -- Fancy/elaborate full stop at the end of the article








Contents Page



My Product

Here, I respected and followed the stereotypes to make it look as similar as possible to a real magazine. The masthead is present, as are the main image and the different sections. I followed the same, specific colour scheme that I used on the cover, so that it can all flow well.


My product

I created my contents page taking inspiration from WE LOVE POP, so my contents page resembles a lot one of theirs. That is why I´ve got a single section.


I used the colour wheel as well.


Summary of Conventions / Contents Page



I´ll tick () the ones that are featured in my magazine, and put a cross (X) next to the ones that aren´t.


 

✔ Multiple Images: (At least 4) About 8-9 or 1 big image that dominates per one page or 2/3 pages.


✔ Contents page should (have to reflect) the Front Cover.



 Largest Image should be the Cover Star.



✔ Not all Contents is on a Contents Page (But the majority is.)


Weekly: About 50/60 pages.


✔ Monthly: About 140/180 pages. (Significantly more than Weekly.)

70% Advertising


Divide Contents into sections: Feature, Interviews, Reviews, ...



✔ Page Number at least from page 6/8 upwards


Elements to include (!)


 Subscription Offer



 Letter from the Editor (Fancy Signature)

✔ Magazine Housestyle and Branding: Colour, Logos, Masthead on the same Typography.



Double Page Spread



My Product


I decided to put my text in a box instead of placing it around the picture. My artist take excatly half of the page.






I used a quote, with a peculiar choice of fonts, because I wanted it to stand out.




Of course you can find a intro in my double page spread. Something that important couldn´t be missed.


Summary of Conventions / DPS


I´ll tick () the ones that are featured in my magazine, and put a cross (X) next to the ones that aren´t.



A3 300 dpi, RGB



Monthly 90s/100 upwards


Big letter at the beginning of a paragraph (DropCap)


If the letter stay above the article itslef (Raised Cap)


Pullout Quote


Columns = NO less than 6 words - NO more than 12 (!)



How does your Media Product represent particular Social Groups?

What is classed as a Social Group?

The term group, or social group, has been used to designate many kinds of aggregations of humans. Aggregations of two members and aggregations that include the total population of a large nation-state have been called groups.





The term has been used to refer to very divergent kinds of aggregations of people. Indeed, the term has been used so broadly as to threaten its fruitfulness as a focal concept. For one thing, the word group has sometimes been used to designate the members of a social category based on possession of a common attribute, even when the members have no meaningful degree of interrelation. Thus, it has been used to refer to such collections as persons of a particular age, all persons having similar incomes or occupations, and all persons with similar reading habits. These are what might be called statistical groups, as distinct from actual groups, the latter being characterized by inter relatedness of the members.



Virtually all efforts to classify social groups result in a certain degree of artificiality. Because of these and other problems of definition and classification, sociologists have attempted to distinguish between various kinds of social aggregates, some to be considered groups and others to be identified by other terms—audiences, publics, and the like; there is, however, no generally accepted classification at this time.

Teens today


Teens are generally well represented in the media (as teens are a big part of the media), but obviously some sources are better than others. Most media outlets are beginning to understand the intelligence and importance of teenagers, especially as teens of our generation become more connected and interested in political affairs (with Scottish Independence looming, rarely a week goes by without some political debate springing up) Sadly, the media can focus more on the negatives of teenage life than the positive.
I think the media needs to collaborate more with teenagers and listen to what we have to say, and most importantly, not make assumptions about how we think. If they are talking about teenagers, they shouldn’t make sweeping generalisations - we’re facets of humanity just like men and women and adults and another other subset of people. You can’t say all men are slobs; you can’t say all women are bossy; the media need to learn that you can’t say all teenagers are insolent or arrogant.




MAKE UP




Key data in the statistic:

61% of teenage girls start wearing make up between 13/15
28% of teenage girls start when 16 or older

Being my audience aged 14/19, the percentage of girls wearing make up is considerably high.


68% are loyal to their favorite brand
Most sold makeup brands in the UK:

BOOTS NO7
RIMMEL LONDON
MAYBELLINE 
AVON
L'OREAL PARIS

Featuring one or more of these brands in my magazine would catch the attention.

Which I did.


75% of them don't mind spending money on make up because it makes them fell good

What more influences people to buy make up is FREE SAMPLES

PHOTOGRAPHY


In many of the photos featured in my magazine the artist is posing in a provocative, funny, endearing way, to portray a typical pop vibe.

The most evident way in which my magazine represents particular social groups is that the majority of my photos feature females between 16/18, which as found in my research is the stereotypical age and gender for someone to read my magazine and part of that social group.


The subjects of my pictures are
very stylish.


My product represent particular social groups through the use of colour and clothing.
The people featured in the photos are dressed as bright as possible, to represent the stereotypical value of bright colours in pop culture and the pop scene itself.

MOST ICONIC OUTFITS IN POP MUSIC HISTORY
Madonna / The Cone Bra


Geri Halliwell / The Union Jack Dress



Abba / The Flairs



Kylie Minogue / The Gold Hotpants


Michael Jackson / The Thriller Jacket


Katy Perry / The Movie Dress


Beyonce / The Gold Jacket




Taylor Swift (I've been inspired by her)





The social class is also shown in the photography with the use of colours and clothing, while taking my photos I made sure that the people featured in the photos were dressed as bright as possible, this was to represent the stereotypical dress sense of the pop music scene, as being very bright vivid and modern. Also during my research I found that the stereotypical dress sense in the pop scene is wearing many accessories such as sunglasses, bracelets and rings so I made this apparent when I was taking my photos, so that the photos would represent that particular social group.









What kind of Media Institution might distribute your Media Product and Why?

Any magazine wanting to be successful on the newsstand needs to know the value of marketing.
Before a magazine reaches the public, you will need to sell your magazine to two main groups.



First Stop - The National Distributor
They would evaluate all new titles and give honest opinion and answers about their potential, as they know the categories that are doing well and the chains where those magazine are selling. 

Step Two - The retailer
They have the potential to place a magazine wherever periodicals are sold, including supermarkets, bookstores, convenience stores and airports
It's absolutely not guaranteed that any or all of the retailers will take the title.

Chain buyers control what titles are carried in their stores. They are constantly being approached to stock new magazines and their approval list often contains a limited number of new titles. 

For any new launch, a promotion budget is also necessary. If you believe in your product, enhanced display space will get copies off of the mainline and to a place where customers will be inclined to buy it. Sometimes it's necessary to purchase promotions in order to get listed. Getting “listed” essentially means having a form signed by the chain saying that wholesalers can supply copies. These "Authorization to Supply" forms are signed by the chain buyer and authorizes that copies can go into various retailers who are part of the chain. Without these forms, the wholesaler will not supply copies.



BAUER MEDIA

22 million people.
107 brands.
Radio, Digital, Tv, magazines, Live.


Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

BAUER MEDIA MAGAZINES

These are all the magazines distributed by Bauer.




Music Magazines distributed by Bauer

Q


KERRANG!


My Magazine

POPULAR



My magazine would perfectly fit as Bauer Media doesn´t have any other product that could compete with mine. Moreover, in this way they could appeal to a larger audience.