Conventions Analysis Contents Page

Language

The masthead of the magazine isn't directly shown, however Rolling Stone is printed towards the top.
This is necessary for a magazine, however the audience will already be well aware of what they're reading, so some may feel patronised having a "large" Rolling Stone masthead in the contents page, especially due to the target audience of this magazine. Therefore, only emphasising "contents", is a lot better.
The text used on this contents page once again as an anchorage colour scheme of red and black, that will be extremely useful for both the reader and the publisher. The way the publisher has selected only certain articles to be largely printed emphasises the article, attracting the readers attention, (this could be a huge selling point for Rolling Stone as the reader may be highly interested in the band/act.)
The way the publisher has also used a semantic field of musical lexis helps the magazine look more professional and those who are fans of music will be able to relate closely to what is written, becoming a big bonus for Rolling Stone.


Ideology
                                                    
It is evident hat Rolling Stone is a political and music bi-weekly magazine and therefore reveals supreme values. When conducting my research on Rolling stone magazine, I clearly identified that Rolling Stone preferably and predominantly uses pop stars and singers as the models on their front covers.
This accordingly conveys the society that we live in, in view of the fact that the general public is more interested in the lives of those who acquire fame and money, rather than politicians who influence public policy and decision-making in accordance to our benefit.
Since the magazine focuses on politics and music, Rolling Stone retains a controversial target audience on account of the fact that the majority of music fans are more than likely going to be young and are therefore much more courageous and energetic than those who do not experience music in the way that the youth do (festivals, gigs, live concerts, etc.)
However, politics usually concerns adults considerably more, giving Rolling Stone a mature feel to the magazine. 
The majority of this issue, usually concerns music, but along with the numerous music features. 
Rolling Stone also broadcasts details on political and social issues. (Rolling Stone fist political coverage began in 1970's).
Rolling Stone is not the most mainstream magazine, since it goes against the norms of any other music magazine - Rolling stone Combines two separate genres, creating a Hybrid.


Institution

Rolling Stone is an American Magazine, which is published every two weeks, focusing in popular culture and politics. Jann Simon Wenner, who is still the magazine's chief editor, founded Rolling Stone in San Francisco, California, in 1967, alongside music critic Ralph J. Gleason.
Wenner Media, LLC is a company which is based in New York City, oublishes not only Rolling Stone, but also US Weekly and Men's Journal magazines.
In total, the company's three brands draw a monthly audience of 58.1 million, togheter with 41.9 million readers per month in print, 9.8 monthly individual visitors to its websites (UsMagazine.com, Rolling Stone.com and MensJournal.com), and 5.9 million mobile monthly individual visitors and 5.3 million followers through social media outlets.
In the 1990's, the magazine altered its strategy to attract younger readers interested in youth oriented television shows, film actors and popular music.
In the last few years, Rolling Stone has re-established its custumary mix of elements, including extensive political stories.

Moreover, Rolling Stone has broadened content to incorporate reporting of financial and banking matters.

 Audience

Rolling Stone have said that their target audience is the"middle of the road rock fans of all ages".
This suggests that they want their target audience to have great music knowledge, especially in rock music; which is what the magazine mostly focuses on.
I noticed that Rolling Stone's previous advertisements were for drink such as Pepsi.
This indicates to me, personally, that their target audience likes to relax, as well as luxuriate in music knowledge.
Although the magazine was first created in 1967, the audience is allowed to interact with the magazine like they never been in  the past. Social networking sites such as Twitter, MySpace and Facebook have allowed Rolling Stone's costumers to interact, not only with the magazine, but with other music fans.
On These websites they are able to express their views on different songs, musicians, as well as on movie reviews, television shows and lots more.
Rolling Stone keeps up to date with pages on social media; all important to attract young music fans worldwide. These let the magazine and the audience interact like never before.
Rolling Stone costs £4.50; which is reasonable considering its monthly status.
58% of Rolling Stone's readership consists of males, and 
42% of their readership are females.
32.2 is the median age of Rolling Stone's readership, and
30% of the overall readers are aged 18-24.

Circulation of the magazine is 1,453,158 (paid and verified).
94.5% of the entire readership is through subscriptions - which would indicate that their readership is mostly people who have been reading the magazine for a long time, and who also are very interested int the music.


Representation

The range of images used on this contents page helps the magazine to attract different audiences, since Obama has been used.
These three image on the first page of a magazine are vital for the publisher as it gives an insight as to what to expect and attracts the reader's attention more.
I especially like how the designer has layout the contents page, the simplicity of the layout suggests us the the magazine will be easy read and navigate though.
The colour of the images also says a lot about the magazine: we can guess from the black and white edit that it is professional, while there is a musician performing on stage, with his read air flowing, who let us think that is active, and then a medium close up of Obama, during a speech.
this will appeal to most people resulting in them purchasing the magazine.
the necessary information is located along the bottom of the page; this is an essential for the magazine in order to let the readers navigate easily.
However, since the page numbers are not in chronological order, this may cause some confusion for the readers when trying to select an article to read.