Summary of Conventions

Masthead -- The title of the magazine, on the top of the page; usually the most eye-catching convention in the magazine. It has to be distinct

Headline -- main statement, usually in the largest and boldest font, describing the main story. (A banner head story spans the full width of the page

Strapline -- Seen as an introductory headline below the masthead, describing the magazine

Top and Bottom Strips -- Strips below and above the magazine that give further information to what may be included in the magazine.

In House -- "Trademarks" of the magazine. e.g. Colour scheme - House colours

Slug -- "In-house" logo for this particular section. e.g. reviews have a different slug from interviews

Pull Quotes -- Enlarged quotes

Sidebar -- An additional box next to the main feature of the magazine

Secondary leads -- A sneak preview of an inside article or story; usually a picture

Tag -- Categorizing the reader's interest in a story by using a word or phrase to engage them

Box-out -- A colored (or black with white text, if the rest of it stands out)

By-line -- Name of the reporter

Caption -- Text underneath a image, explaining it

Credits -- In the form a beeline the author is usually credited; some magazines may have the name of the photographer below it, especially if it is a famous and known one

Crosshead -- A subheading that shows in the body of the text and is centered above the column of text. If it is to one side, then is called Side-head. e.g. Sensational, Exclusive


Exclusive -- This means that newspaper and no one else solely cover the story. The paper will pay their interviewees, buying the story so it cannot be used by another paper

Kicker -- A story designed to stand out from the rest of the  page by the use of a different font (typeface) and layout

Barcode, Issue Number, Date and Price -- Fundamental for the selling process 

 Website -- Usually below the masthead

Lure -- Could be used as a marketing device , it's usually a word or a phrase that makes the reader want to read the article


Typography:


Serif -- Fonts with fancy feet
Sans Serif -- Fonts without fancy feet
Drop-cap -- The first letter of the article tends to be in a                                 larger/different/elaborate form

End Marker -- Fancy/elaborate full stop at the end of the                                    article