I decided to use this fonts because I think that they particularly fit the kind of style I want my magazine to be. They are not too complicated, but I can make them really original thanks to the colours I want to use.
Typography
There are a number of different ways to classify typefaces and type families. The most common classifications are by technical style: serif, sans-serif, script, display, and so on. Typefaces are also classified by other technical specifications, such as proportional vs. monospaced, or by more fluid and interpretational definitions, such as the mood they create.
Serif
Serif typefaces are called “serifs” in reference to the small lines that are attached to the main strokes of characters within the face. Serif typefaces are most often used for body copy in print documents, as well as for both body text and headlines online. The readability of serifs online has been debated, and some designers prefer not to use serifs for large blocks of copy.
Within the serif classification, there are many sub-types. Old Style serifs (also called humanist) are the oldest typefaces in this classification, dating back to the mid 1400s. The main characteristic of old style characters is their diagonal stress (the thinnest parts of the letters appear on the angled strokes, rather than the vertical or horizontal ones). Typefaces in this category include Adobe Jenson, Centaur, and Goudy Old Style.
Transitional serifs date back to the mid 1700s, and are generally the most common serif typefaces. Times New Roman and Baskerville are both transitional serifs, as are Caslon, Georgia, and Bookman. The differences between thick and thin strokes in transitional typefaces are more pronounced than they are in old style serifs, but less so than in modern serifs.
Modern serifs, which include typefaces like Didot and Bodoni, have a much more pronounced contrast between thin and thick lines, and have have a vertical stress and minimal brackets. They date back to the late 1700s.
The final main type of serif typeface is the slab serif. Slab serifs have little to no contrast between thick and thin lines, and have thick, rectangular serifs, and sometimes have fixed widths. The underlying characters hapes often more closely resemble sans serif fonts.
Sans-Serif
Sans-serif typefaces are called such because they lack serif details on characters. Sans-serif typefaces are often more modern in appearance than serifs. The first sans-serifs were created in the late 18th century.
There are four basic classifications of sans-serif typefaces: Grotesque, Neo-grotesque, Humanist, and Geometric. Grotesques are the earliest, and include fonts like Franklin Gothic and Akzidenze Grotesk. These typefaces often have letterforms that are very similar to serif typefaces, minus the serifs.
Neo-grotesque typefaces include some of the most common typefaces: MS Sans Serif, Arial, Helvetica and Univers are all neo-grotesques. They have a relatively plain appearance when compared to the grotesques.
Humanist typefaces include Gill Sans, Frutiger, Tahoma, Verdana, Optima, and Lucide Grande. These are more calligraphic than other sans-serif typefaces, and are also the most legible (hence the popularity of some of them for website body copy). They’re more calligraphic than other sans-serifs, meaning they have a greater variation in line widths.
Geometric sans-serifs are more closely based on geometric shapes. Generally, the “O”s in geometrics will appear circular, and the letter “a” is almost always simple, just a circle with a tail. They’re the least commonly-used for body copy, and are also the most modern sans-serifs, as a general rule.
Script
Scripts are based upon handwriting, and offer very fluid letterforms. There are two basic classifications: formal and casual. Formal scripts are often reminiscent of the handwritten letterforms common in the 17th and 18th centuries. Some scripts are based directly on the handwriting of masters like George Snell and George Bickham. There are modern creations, too, including Kuenstler Script. They’re common for very elegant and elevated typographical designs, and are unsuitable for body copy.
Casual scripts more closely resemble modern handwriting, and date back to the mid-twentieth century. They’re much less formal, often with stronger strokes and a more brush-like appearance. Casual scripts include Mistral and Brush Script.
Display
Display typefaces are probably the broadest category and include the most variation. The main characteristic is that they’re unsuitable for body copy and are best reserved for headlines or other short copy that needs attention drawn to it. Display typefaces can be formal, or informal, and evoke any kind of mood. They’re more commonly seen in print design, but are becoming more popular online with the use of web fonts.
Also included among display typefaces are blackletter typefaces, which were the original typefaces used with the first printing presses. Since that time, better, more readable fonts have been developed.
Successful Colour Schemes
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- From looking at existing
products state a variety of cover stories and content features that you think
will appeal to your target audience.
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