Language
At the top of the page Katy Perry's name is used as a header;
this tells the audience who the article is about.
This will attract anyone who likes Katy Perry to buy the magazine or read the article as they flick through.
Going against conventions, the title is placed in the centre of the page with the rest of text around it.
The eye is therefore drawn straight to it but does not filter down the page as in most magazine article.
The title "Underneath her brassiness" relates to the photograph used because the audience is seeing what she looks like "underneath" her clothes, (sexual connotations).
Institution
Rolling Stone is an American Magazine, which is published every two weeks, focusing in popular culture and politics. Jann Simon Wenner, who is still the magazine's chief editor, founded Rolling Stone in San Francisco, California, in 1967, alongside music critic Ralph J. Gleason.
Wenner Media, LLC is a company which is based in New York City, oublishes not only Rolling Stone, but also US Weekly and Men's Journal magazines.
In total, the company's three brands draw a monthly audience of 58.1 million, togheter with 41.9 million readers per month in print, 9.8 monthly individual visitors to its websites (UsMagazine.com, Rolling Stone.com and MensJournal.com), and 5.9 million mobile monthly individual visitors and 5.3 million followers through social media outlets.
In the 1990's, the magazine altered its strategy to attract younger readers interested in youth oriented television shows, film actors and popular music.
In the last few years, Rolling Stone has re-established its custumary mix of elements, including extensive political stories.
Moreover, Rolling Stone has broadened content to incorporate reporting of financial and banking matters.
Ideology
It is evident hat Rolling Stone is a political and music bi-weekly magazine and therefore reveals supreme values. When conducting my research on Rolling stone magazine, I clearly identified that Rolling Stone preferably and predominantly uses pop stars and singers as the models on their front covers.
This accordingly conveys the society that we live in, in view of the fact that the general public is more interested in the lives of those who acquire fame and money, rather than politicians who influence public policy and decision-making in accordance to our benefit.
Since the magazine focuses on politics and music, Rolling Stone retains a controversial target audience on account of the fact that the majority of music fans are more than likely going to be young and are therefore much more courageous and energetic than those who do not experience music in the way that the youth do (festivals, gigs, live concerts, etc.)
However, politics usually concerns adults considerably more, giving Rolling Stone a mature feel to the magazine.
The majority of this issue, usually concerns music, but along with the numerous music features.
Rolling Stone also broadcasts details on political and social issues. (Rolling Stone fist political coverage began in 1970's).
Rolling Stone is not the most mainstream magazine, since it goes against the norms of any other music magazine - Rolling stone Combines two separate genres, creating a Hybrid.
Audience
Rolling Stone have said that their target audience is the"middle of the road rock fans of all ages".
This suggests that they want their target audience to have great music knowledge, especially in rock music; which is what the magazine mostly focuses on.
I noticed that Rolling Stone's previous advertisements were for drink such as Pepsi.
This indicates to me, personally, that their target audience likes to relax, as well as luxuriate in music knowledge.
Although the magazine was first created in 1967, the audience is allowed to interact with the magazine like they never been in the past. Social networking sites such as Twitter, MySpace and Facebook have allowed Rolling Stone's costumers to interact, not only with the magazine, but with other music fans.
On These websites they are able to express their views on different songs, musicians, as well as on movie reviews, television shows and lots more.
Rolling Stone keeps up to date with pages on social media; all important to attract young music fans worldwide. These let the magazine and the audience interact like never before.
Rolling Stone costs £4.50; which is reasonable considering its monthly status.
58% of Rolling Stone's readership consists of males, and
42% of their readership are females.
32.2 is the median age of Rolling Stone's readership, and
30% of the overall readers are aged 18-24.
Circulation of the magazine is 1,453,158 (paid and verified).
94.5% of the entire readership is through subscriptions - which would indicate that their readership is mostly people who have been reading the magazine for a long time, and who also are very interested int the music.
Representation
The main image has been created entirely to appeal to the Male Gaze; which is the theory that women are designed to appeal to the male audience and frame women as objects rather than people.
She is dressed in only a pair of shorts and a top, which reveal most of her body. To add to this, one strap has also "fallen" down which suggests getting undressed, which is used to make her appear even more sexual. Besides, her pose shows off her whole body.
Her hair is also down and she wears red lipstick as these are both stereotypically seen as sexy.
She's in a kitchen and appeares to be cooking, and this again plays to the male gaze that she's purely there to cook and clean (another stereotype).
The photo may have been alrbrushed to give the impression of a good body; this suggests that even women are invited to see themselves and other women in terms of male desire.
If other women look at this photo, they may aspire to be like/look like her.
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